The On The Rise campaign brings together resonant imagery of youth living their lives, pursuing their passions and reaching toward the future with data-informed messages aimed at debunking incorrect perceptions about youth substance use. The objective of On The Riseis to measurably impact teens’ attitudes towards substance use by closing the gap between perceived use and actual reported use, leveraging positive peer influence for healthy decision-making.
On The Rise is designed to reach youth ages 12-17, with an emphasis on middle school. We encourage youth-serving organizations that are implementing prevention programming across the state to actively engage in this prevention campaign. For more information on how, please contact Jonathan Judge.Find Out More